The Reason
It’s likely that Ai tools will shape the future of how we live. who has access to those tools now, and in the future will determine how we Innovate, and who will be included and considered in that innovation.
What
PromPted
You?
What Prompted You is a campaign-driven conversation designed to investigate the impact of AI tools and the role of inclusivity in fostering innovation.
By ensuring everyone has access to generative AI tools, we will create the most innovative uses and equitable AI experiences for our society.
By Creative Theory Agency
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By Creative Theory Agency ✦
WHAT WE KNOW
Access = innovation
There is a precedence for moments like this — moments when technological advancement catapults industry and society forward.
While advancement moves many ahead, it often leaves many more behind. Large corporations must recommit to the lessons learned in the last decade and think critically about who is developing, creating, and teaching the tools to chart society's path forward for the next hundred years.
What role will the advertising industry play in shaping the future of ai access?
Our calls to action
01
AI leaders and global brands must ensure everyone has a seat at the table in the ideation and development of AI tools and ecosystems.
02
We must expand opportunities for all communities to enter AI pathways — as users and developers of AI technology.
IT ALL BEGINS WITH AN IDEA
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IT ALL BEGINS WITH AN IDEA ✦
